Projected Growth of New Zealand's Mobile Market Centered Around Data Usage
New Zealand's mobile landscape is undergoing a significant transformation, driven by consumer demand for high-speed connectivity and the affordability of 5G service plans. This shift is further propelled by ongoing network expansions and upgrades, as well as the planned shutdown of 2G/3G networks by the end of 2025.
According to GlobalData, the adoption of 5G services is expected to increase over the forecast period, reshaping the mobile market. Zeeshan, a industry expert, predicts that this trend will be particularly evident in the demand for high-speed connectivity and enterprise-grade IoT solutions.
The average monthly data usage over mobile networks is forecast to increase significantly, with a projected rise from 7.68GB in 2024 to 14GB in 2029. Despite a projected decline in mobile voice service revenue at a CAGR of 2.1% over the forecast period, the mobile data ARPU (Average Revenue Per User) is expected to increase.
One New Zealand, formerly Vodafone, leads the mobile services market by subscription share in 2024 and is expected to maintain this position through 2029, thanks to ongoing mobile network expansion and modernization efforts. The growth in the mobile market is primarily attributed to the mobile data service segment, with mobile data service revenue expected to increase at a CAGR of 4.4% over the forecast period.
One New Zealand also holds a dominant position in the growing M2M/IoT market due to its strong focus on innovative M2M/IoT services to drive opportunities in the enterprise segment. The commercial adoption of M2M/IoT solutions offered by telcos, such as IoT-led fleet management and asset management, is gaining traction. M2M/IoT subscriptions in New Zealand are projected to grow at a CAGR of 2% over 2024-2029.
In a bid to accelerate its 5G rollout and modernize its network with advanced 5G infrastructure, 2degrees, a mobile network operator in New Zealand, has announced a five-year extension to its existing joint RAN technology with Ericsson.
The growth in mobile internet subscriptions, especially on 4G/5G networks, contributes to the increase in mobile data ARPU. As a result, New Zealand's mobile services revenue is projected to grow from $1.5 billion in 2024 to $1.6 billion in 2029.
In conclusion, the mobile market in New Zealand is witnessing a shift towards high-speed connectivity and enterprise-grade IoT solutions, driven by consumer demand and ongoing network modernization efforts. Operators prioritizing network modernization, spectrum efficiency, and tailored data-centric offerings are best positioned to capitalize on evolving usage patterns and unlock long-term revenue potential in New Zealand's mobile market.
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