Rebranding Initiative Unveiled by Qvest at NAB Conference
Qvest, a media-focused services specialist, has announced a strategic rebrand at the NAB Show 2025 in Las Vegas. The rebranding and harmonization of Qvest's corporate identity aim to make the company more accessible and tangible than ever before.
The rebrand highlights Qvest's unified global presence and forward-thinking leadership in digital and media transformation. Qvest's corporate purpose reflects a shared ambition to challenge the status quo, promote innovation, and strive for excellence to create real added value for customers.
Qvest's consulting services extend to Change Management, Foresight & Innovation, Applied AI, and Customer Experience. On the technology side, Qvest offers Cloud, Data & Analytics, Systems Integration, and Control & Communication services. The strategies adopted by Qvest's clients can be seamlessly realized in technological solutions through the combination of consulting and technology services.
Peter Nöthen, CEO of Qvest, stated that the mission is to deliver future-forward work by understanding technology, media, and people to generate sustainable business success for customers. Björn Korb, Head of Marketing at Qvest, stated that the brand strategy process aimed to elaborate a clearer value proposition of their globally interlinked and holistic range of services.
The harmonized global brand aims to make the added values from Qvest's services clearer, more consistent, and easier to adopt. The new brand strategy includes a common global corporate purpose: 'We redefine the possible'. Qvest positions itself as a trusted partner in technological transformation, supporting customers better than ever in overcoming their challenges ahead.
The rebranding also aims to make Qvest more approachable and tangible. It is hoped that this will help customers understand the benefits of Qvest's services more easily and make it simpler for them to adopt Qvest's solutions.
No specific information about the persons involved in Qvest's strategic rebranding and their roles was found in the search results. However, it is clear that the rebrand is a significant step forward for Qvest, positioning the company as a leader in digital and media transformation.
In conclusion, Qvest's strategic rebrand is a testament to the company's commitment to innovation and excellence. With a unified global presence and a clearer value proposition, Qvest is well-positioned to help its customers navigate the complex world of digital and media transformation.
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