Redesign of the Rhine-Kreis Neuss district with a fresh new identity unveiled
In a significant step forward for the us economy, the brand 'impuls.RheinKreisNeuss' has been unveiled. The brand, which serves as a central point of contact for companies in Rhein-Kreis Neuss, aims to simplify business operations and provide a home for companies, people, and ideas to fully unfold their future potential.
The brand's name, 'impuls.RheinKreisNeuss', was derived after a qualitative company survey with over 30 businesses. The name encapsulates the idea-rich impulses that drive structural change in the district, highlighting growth areas in the digital and sustainable transformation.
The branding process involved the experts around Roman Brandstätter, and the profiling fields were divided into three areas: 'Business - einfach machen', 'Innovation vorantreiben', and 'Zukunft als Heimvorteil'. These fields simultaneously consider economic promotion and the economic location, creating an ecosystem filled with innovation and progress.
The neon-green dot in the logo represents the impulses provided by the economic promotion. This brand, with its Rhineland spirit, aims to secure long-term jobs, training opportunities, and added value at the internationally sought-after location.
The brand relaunch event concluded with a panel discussion featuring Dr. Simone Roth, Kirsten Wittke-Lemm, and Lindiana Asani on the topic 'Marketing Effects'. The event at the Raketenstation Hombroich, which was part of the branding process, also involved the participants Harald Falckenberg, Jochen Schweitzer, and Matthias von Heyl in the discussion 'Marketing Effects'.
The initial focus of the brand relaunch is on main communication channels such as LinkedIN, newsletter, services, and events. Robert Abts, head of the district's economic promotion, explained that 'impuls.RheinKreisNeuss' combines the future, progress, activity, and design.
Landrat Hans-Jürgen Petrauschke stated that the brand aims to secure long-term jobs, training opportunities, and added value at the internationally sought-after location. The event at the Raketenstation marked the start of the brand relaunch, which is a 'soft launch' with a gradual introduction of the new identity.
In summary, 'impuls.RheinKreisNeuss' is more than just a brand; it's a movement towards a more innovative, sustainable, and prosperous Rhein-Kreis Neuss.
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