Referral System Implemented
Refersion: Streamlining Influencer and Affiliate Marketing in 2022
In the ever-evolving digital marketing landscape, Refersion has emerged as a comprehensive solution for ecommerce brands seeking to manage, track, and grow their affiliate, influencer, and ambassador programs efficiently.
Founded in 2015, Refersion began as a platform for managing and optimizing affiliate networks. Over the years, it has expanded its capabilities, integrating with influencer marketing tools like Upfluence, #paid, and Cohley, and evolving to cater to the changing needs of the industry.
Effortless Onboarding and Management
Refersion offers a seamless onboarding process for unlimited affiliates and influencers, with a branded sign-up experience and custom form fields to capture necessary partner data. Each affiliate is provided with a personal dashboard where they can monitor their performance, generate campaign links, update details, and view reports.
Robust Tracking and Attribution
Refersion's tracking system is designed to get around the problem posed by Apple's blocking of 3rd party cookies. It supports first-party and multi-domain/store tracking with GDPR and CCPA compliance, ensuring privacy while providing accurate attribution. The platform also offers coupon code tracking, with codes automatically generated for affiliates, and multi-platform conversion triggers.
Flexible Commission Structures
Brands can set different commission rates based on products or campaign specifics, enabling higher margins on key products. Refersion supports digital gift cards, adding another layer of flexibility to its commission structure.
Automated Payments and Integrations
Refersion ensures consistent, timely affiliate payouts with built-in tax form management to simplify compliance and accounting. It offers seamless integrations with major ecommerce platforms such as Shopify, BigCommerce, WooCommerce, and many others, along with Zapier, webhooks, and developer APIs for custom solutions.
Access to a Large Network of Partners
Refersion boasts a network of over 5,000 marketers ready to join new programs, helping brands quickly grow their affiliate base.
Performance Reporting and Analytics
Refersion provides real-time performance reporting and analytics, empowering data-driven decisions for optimizing marketing efforts.
Refersion offers three different plans: Launch ($39/mo), Growth ($299/mo or $249/mo if paid annually), and Scale (custom pricing). The Launch plan includes unlimited affiliates, tracking, and core features, but lacks advanced options like product-level commissions, cookie customization, and advanced tracking by email or SKU. The Growth plan adds deeper tracking capabilities, customizable affiliate registration pages and transactional emails, more commission structure flexibility, and expanded integration options.
Manual reconciliation of payments is required on the Refersion platform. PayPal and Payment Rails are the most convenient ways to make payments, with ACH payments available through Payment Rails. Changes made to visual assets on the Refersion platform automatically update downstream on an influencer's website, enhancing the user experience and driving more sales.
In conclusion, Refersion combines affiliate management, influencer marketing, and ambassador program tools into a unified, user-friendly platform focused on direct-to-consumer ecommerce brands. Its capabilities support scaling affiliate programs with up to 5X ROI thanks to automation, payment integration, and rich data insights.
In the realm of direct-to-consumer ecommerce, Refersion leverages technology to streamline both business and finance by offering a comprehensive affiliate management solution, integrating with influencer marketing tools such as Upfluence, #paid, and Cohley.
To grow their affiliate base, Refersion provides access to a network of over 5,000 marketers, and boasts flexible commission structures that support digital gift cards, catering to the evolving needs of the business world.
