Refreshed adult-oriented app showcases a more refined and stylish image
In the digital age, where privacy and security are paramount, a new app called Linq is making waves with its innovative approach to intimate content sharing. The branding for Linq, developed by Wildish & Co, aims to strike a delicate balance between technological trustworthiness and human emotional needs, effectively conveying the app's privacy mission with a sophisticated, nuanced, and user-friendly design language.
The branding process was a meticulous one, involving extensive research and user feedback. Wildish & Co explored a spectrum of creative directions, from a polished, refined aesthetic to more rebellious expressions, carefully sliding between these to find a tone that is both approachable and responsible.
Linq's visual identity is a testament to this careful balance. The app's look, developed through a thorough research and user-feedback process, feels both secure and sensual, emphasising subtlety and discretion alongside excitement and curiosity. The branding foregrounds empathy and user control, aligning with Linq’s privacy-first positioning.
The identity for Linq communicates both the sophisticated technology behind the app and its serious mission of privacy. The logotype, designed to feel normalised, trustworthy, secure, and approachable, is a visual representation of the 'link' in the app's name. A heart icon, resembling a mix between the logos for Airbnb and The British Heart Foundation, is another key element of the branding.
The branding also includes warm colours, subtle typography, and graphic framing devices that convey a sense of intimacy without being too overt. The phone framing device serves as a reminder of what the app is dealing with.
Despite the taboo nature of the topic, 1 in 2 young adults have sent an intimate image. Image-based abuse is a serious problem affecting millions in the UK, and Linq aims to tackle this issue head-on. The app works within every messaging and dating app, allowing users to send intimate content without worry about screenshots.
Linq's CMO, Rupert Bradshaw, praises Wildish & Co's work on the Linq identity, stating it feels like an extension of their own team. The final user test showed an 86% approval rating among nude senders. The branding was developed through a series of workshops and extensive user testing at three key points: during exploration, concept refinement, and delivery.
Sam Fresco, managing director of Wildish & Co, stated that the identity for Linq conveys technological sophistication without feeling cold, and approachability without trivialising its serious mission. The branding successfully balances technology and human-centered design, cutting through in a crowded digital landscape.
As Linq continues to make strides in the digital privacy space, it's clear that Wildish & Co's branding has played a crucial role in its success. The app's core concept, "Practice safe sext," is a call to action that resonates with its key audiences, not just to be liked.
Wildish & Co's work on Linq's branding has been recognised with a call to enter the Brand Impact Awards for standout branding. As we move forward, it will be interesting to see how Linq continues to evolve and innovate in the realm of digital privacy.
- The branding for Linq, developed by Wildish & Co, attempts to balance technological trustworthiness with human emotional needs, as seen in the app's sophisticated, nuanced, and user-friendly design language.
- The identity for Linq, consisting of a normalised logotype and a heart icon resembling a mix between Airbnb and The British Heart Foundation logos, communicates both its security mission and the app's name.
- Linq's visual identity, developed through extensive research and user feedback, blends security and sensuality, emphasizing subtlety, discretion, excitement, and curiosity.
- Warm colors, subtle typography, and graphic framing devices are used in the branding to convey a sense of intimacy without being overt, with the phone framing device serving as a reminder of what the app is dealing with.
- Although the topic of intimate content sharing may be considered taboo, Linq's approach to this issue has gained appeal, as shown by the 86% approval rating among nude senders in a user test.
- Linq's branding, which successfully balances technology and human-centered design, has been recognized for its impact and has been nominated for the Brand Impact Awards.
- As Linq continues to innovate in the realm of digital privacy, its branding will serve as a foundation for the app's expansion and evolution in the technology and lifestyle sectors, including fashion-and-beauty and 3D design.
