Robinhood Launches Tokenized Equities Revolution, Eyes EU Expansion
Robinhood, the popular commission-free trading platform, has kicked off a revolution in global entry by introducing tokenized equities like U.S. stocks in June 2025. The company, led by CEO Vlad Tenev, plans to extend this innovation to the European Union, marking a significant step towards a tokenized future.
Tenev envisions tokenization as a 'freight train' that will reshape global finance, unlocking trillions in value. He predicts that markets outside the U.S., with their advanced regulatory frameworks, will adopt this technology faster. Currently, the global market for tokenized real-world assets (RWAs) on-chain is valued at over $32 billion, with over 411,000 asset holders.
Robinhood is not alone in this pursuit. Institutions like Gemini, Kraken, and even the stock exchange Nasdaq have joined the race, introducing or applying for permission to trade tokenized stocks. This indicates a broader adoption of tokenization technology in the global entry sector.
Tenev sees prediction markets as a fusion of media, wagering, and trade. He believes they can disrupt major industries, and Robinhood is exploring this avenue to expand access to its event contracts product beyond the U.S.
To accelerate RWA tokenization, Robinhood is developing a new Layer2 blockchain. This comes at a time when 223 total asset issuers are already using blockchain technology for tokenization.
The tokenization of real-world assets, led by companies like Robinhood, is transforming global entry. With a growing number of institutions adopting this technology and a burgeoning market valued at over $32 billion, the future of global entry seems poised to operate on a blockchain.
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