Rootz welcomes Maria Boelius in her new role as Chief Revenue and Operations Officer
Maria Boelius Takes the Helm at Rootz Ltd.
Maria Boelius, a seasoned professional in the iGaming industry, has been appointed as the Chief Executive Officer (CEO) of Rootz Ltd., a company known for its optimistic outlook for 2024 and beyond.
Boelius's career in iGaming started in banking, where she served as the Country Coordinator (Finland) for Redbet. From there, she ventured into entrepreneurship, owning and operating online casinos and affiliate companies. One of her notable ventures was MH Media, an Affiliate Marketing network specializing in SEO for lead generation websites.
In 2015, Boelius co-founded Mozebra Ltd, an online casino company, where she served as CEO and Co-Founder. Following its acquisition by Spiffbet in 2020, she remained with Mozebra as the Chief Operating Officer.
Boelius's appointment at Rootz Ltd. is expected to add strength, depth, and diversity to the company's leadership team. Sam Brown, CEO of Rootz, considers Boelius an experienced leader and a valuable asset to the company.
Brown believes Boelius's style and drive align closely with Rootz's core values. Boelius, in turn, expresses admiration for the integrity and reputation of Rootz Ltd. She is looking forward to a productive and rewarding time at the company.
Boelius is also a sought-after speaker at industry events, known for her expertise in strategy, marketing, profitability, and product launches. She leverages cutting-edge technology to streamline operations and is eager to apply these skills to Rootz's growth initiatives.
Throughout her career, Boelius has earned numerous industry accolades for her contributions. These accolades, coupled with her extensive experience, make her an ideal fit for leading Rootz Ltd. in its strategic direction and growth.
- As a former CEO and co-founder of Mozebra Ltd, a company that was later acquired by Spiffbet, Maria Boelius's experience in business and finance, particularly in the iGaming sector, will provide valuable insights to Rootz Ltd's technology-based operations.
- With her proven track record in leveraging technology to streamline operations and her expertise in strategy, marketing, profitability, and product launches, Maria Boelius is poised to drive the growth of Rootz Ltd by integrating innovative technology solutions into its business model.
