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Scott McBride takes position within the executive team at luxury gaming company, VIP Play.

Scott McBride appointed as Chief Design Officer and Senior Vice President of Design Innovation by VIP Play.

Scott McBride Promotes to Executive Level at VIP Play Casino
Scott McBride Promotes to Executive Level at VIP Play Casino

Scott McBride takes position within the executive team at luxury gaming company, VIP Play.

VIP Play, Inc., a leading tech-first entertainment company, has announced the appointment of Scott McBride as its new Chief Design Officer and Senior Vice President of Design Innovation. McBride, a seasoned design executive with over 25 years of experience, brings a wealth of knowledge from globally recognizable businesses to his new role.

McBride's career spans across diverse industries such as fintech, hospitality, education, and global sports. He has worked with major brands like Verizon Wireless, IHG Hotels, Caesars Entertainment, NASCAR, and the PGA Tour, delivering transformative design solutions that have earned him a reputation as an award-winning Creative Director.

Prior to joining VIP Play, McBride was part of the C-suite at the PGA Tour and NASCAR. He also served as Vice President of Global Digital Strategy, where he demonstrated his ability to merge artistic creativity with digital strategy and technical expertise. McBride's design philosophy emphasizes creating elegant, human-centered solutions grounded in fine arts, graphic storytelling, and modern design methodologies.

As Chief Design Officer and Senior Vice President of Design Innovation, McBride is tasked with elevating VIP Play's design and product strategy to create bold, user-driven, immersive digital consumer experiences. His leadership aims to shape platforms that are visually engaging, intuitive, and deeply interactive, supporting VIP Play’s goals in innovative, technology-forward entertainment.

Les Ottolenghi, VIP Play's CEO, believes McBride's design leadership and deep understanding of emerging technologies will be instrumental in creating intuitive and engaging platforms. McBride's goals include ensuring customer interactions align with VIP Play's values for delivering creative, next-generation experiences.

Scott McBride is excited about joining VIP Play at this dynamic moment. He is confident about the growth potential of VIP Play and the exciting experiences it will offer to its customers. McBride, an alumnus and former instructor of Miami Ad School, is also passionate about fostering new design talent.

With McBride on board, VIP Play is poised to deliver innovative, user-centric, and engaging digital experiences that will redefine the entertainment industry.

[1] Press release, VIP Play, Inc., 12th October 2023.

  1. Scott McBride's appointment as the Chief Design Officer and Senior Vice President of Design Innovation at VIP Play, Inc., a leading tech-first entertainment company, signifies a strategic move towards integrating advanced technology and design in the gambling industry.
  2. With his extensive experience in various industries such as fintech, hospitality, education, global sports, and technology, McBride aims to leverage emerging technologies to design immersive digital consumer experiences in the business of gambling, reshaping the landscape of the entertainment industry.

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