Sephora Unveils New Credit Card Program with Exclusive Rewards
Sephora, the renowned beauty retailer, has unveiled a new credit card program. The initiative includes three card options: Sephora Credit Card, Sephora Visa Credit Card, and Sephora Visa Signature Credit Card. These cards will initially launch in select markets this spring, with broader U.S. availability later.
The new cards are a 'natural next step' in Sephora's loyalty journey, according to Senior Vice President of CRM and Loyalty Andrea Zaretsky. New card applicants will automatically join the Beauty Insider loyalty program, known for its generous rewards. Cardholders will enjoy additional rewards on top of existing Beauty Insider benefits.
Sephora has a history of enhancing its loyalty offerings. In August 2022, it increased rewards for its loyalty program. Earlier this year, in January 2023, Sephora further enriched the Beauty Insider Program with more perks. In 2021, the retailer launched a members-only social platform for its loyalty program.
The new Sephora credit cards, set to launch this spring, promise additional rewards for Beauty Insider loyalty program members. With a history of improving its loyalty offerings, Sephora continues to incentivize customer loyalty through its credit card program.
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