Shell implements variable pricing at 1,600 rapid-charging stations across Germany
Shell, the global energy company, is making strides in e-mobility with the launch of its Shell Recharge e-Deals in Germany. This innovative offering aims to provide electric vehicle (EV) drivers with a financial incentive to charge their cars when electricity is particularly cheap.
The dynamic pricing model adjusts electricity pricing dynamically based on developments in the electricity exchange spot market price, reflecting real-time market fluctuations in wholesale electricity costs. This means that prices may be lower around midday due to high solar generation leading to a surplus of electricity, but they may rise when demand exceeds supply, such as in the early evening when households consume more electricity.
For users of the Shell Recharge app and Recharge card, the new pricing model offers the opportunity to benefit from lower prices during times of high supply and low demand. EV drivers using the Shell Recharge app and card can currently charge from as little as 42 cents per kWh, depending on the current price.
Customers can receive a 25% discount per kWh off the current price at Shell Recharge points in Germany for a monthly base fee of 4.99 euros. However, the Shell Recharge e-Deal is limited to a maximum of 400 kWh per month.
Shell Germany is not only offering competitive pricing but is also committed to sustainability. The company offers electricity from 100% renewable energy sources at its Shell Recharge rapid charging stations. Since 2019, Shell has been installing ultra-rapid charging points with a minimum output of 150 kW at its service stations. Last year, the network was doubled to over 1,600 ultra-rapid charging points.
With the Shell Recharge e-Deal, Shell is breaking new ground in e-mobility. As early as 2017, Shell acquired NewMotion, Europe's largest charging provider, now known as Shell Recharge Solutions. The app also displays the current charging prices at individual Shell Recharge stations, making it easy for customers to book a charging session via the app.
Shell aims to become a net-zero emissions company by 2050, and initiatives like the Shell Recharge e-Deal are a step towards achieving this goal. The company's commitment to e-mobility and sustainability is evident in its efforts to align pricing at over 1,600 charge points with fluctuations in the electricity exchange price, ensuring a greener and more affordable charging experience for EV drivers in Germany.
