Kramer Strengthens AVoIP Portfolio with ZeeVee Acquisition
Sony Joins PSNI Global Alliance, while Kramer Experiences a Notable Week
Kramer, a leading provider of audiovisual (AV) solutions, has announced the acquisition of ZeeVee, a company renowned for its advanced AV over IP technology. This strategic move expands Kramer's capabilities in delivering scalable, flexible, and user-friendly AVoIP products for diverse applications such as education, corporate, healthcare, esports, and government spaces.
Background of Acquisition and Impact on AVoIP Portfolio
The acquisition of ZeeVee in 2025 enhances Kramer’s position in the AVoIP market by adding ZeeVee’s robust product lines focused on IP-based video distribution and digital signage to Kramer's existing solutions.
The integration of ZeeVee's technology into Kramer's broad ecosystem of audiovisual solutions broadens Kramer’s product offerings to provide comprehensive, networked AV solutions that handle video, audio, and control signals over IP networks. This aligns with Kramer’s focus on scalable, flexible AVoIP solutions designed to replace traditional point-to-point AV cabling with network-based distribution, enhancing scalability and ease of deployment.
Kramer has been developing tools such as AVoIPQuiz.com to help integrators select the right AVoIP products to fit varied real-world needs and environments, reflecting its commitment to making complex AVoIP solutions accessible and customizable for projects in education, government, hospitality, and more.
An example of Kramer’s advanced AVoIP solutions in action is at John Abbott College in Quebec, where Kramer’s AV over IP technology, now enhanced by ZeeVee's assets, is used to create highly adaptable connected classrooms with seamless AV routing across a large campus.
Summary of Effects on AVoIP Portfolio
| Aspect | Effect Post-Acquisition | |-------------------------|------------------------------------------------| | Product Range | Expanded to include ZeeVee’s AV over IP and digital signage solutions, complementing Kramer’s existing inventory[2] | | Market Reach | Enhanced in education, corporate, government, hospitality, esports, and medical environments due to comprehensive AVoIP offerings[1][3] | | Integration & Usability | Tools like AVoIPQuiz streamline solution selection, aiding integrators and system managers[1] | | Scalability & Flexibility | Network-based AV distribution enabling large-scale, highly flexible deployments like campus-wide AV routing[3] |
In essence, the acquisition allows Kramer to offer a more robust, integrated, and scalable AVoIP product portfolio, supporting a wide range of applications and simplifying the deployment of IP-based AV systems. This positions Kramer strongly in the growing market for networked audiovisual solutions.
Executive Appointments and Collaborations in the AV Industry
- Advanced Systems Group (ASG) has named Kate Sims as VP of strategic accounts and Joe Marchitto as CTO of strategic accounts. Sims, with extensive expertise in data storage within media workflow infrastructures, will oversee relationships between ASG technology partners and clients. Marchitto, a former CIO of a systems design firm, was tabbed to contribute his vast technical knowledge to the design and sales of systems to new and existing customers.
- Riedel Communications has appointed Pino Barile to the newly created position of regional sales director, west. Barile, who brings over 25 years of extensive experience in the broadcast industry, will oversee the Western regional sales team and focus on expanding the company's market presence.
- Sony Electronics joined PSNI Global Alliance as a preferred vendor partner, strengthening the alliance's offerings in the AV industry.
- This strategic collaboration aims to enhance the technology solutions offered to customers of PSNI Global Alliance and its Certified Solution Providers (CSPs).
- Cassava Technologies has announced that its AI activities will now operate as a separate business unit, Cassava AI. The company has forged strategic partnerships with companies such as Microsoft, Google, AWS, Anthropic, Oracle, Atlas AI, Cerebras, and Palo Alto Networks.
- Key Digital Systems has appointed Excellence Marketing as its manufacturer's rep for the region encompassing western Wisconsin, Minnesota, and North and South Dakota.
- Draper has added three new independent Pro AV manufacturer representatives: Image Marketing West, Vision2 Marketing West, and UC Technology Partners. Image Marketing West represents Draper Pro AV products in northern California, northern Nevada, Idaho, Oregon, Washington, and Alaska. Vision2 Marketing West covers southern California, southern Nevada, and Hawaii. UC Technology Partners represents Draper in the northeastern United States including New York (outside the Metro New York City area), Massachusetts, Maine, New Hampshire, Connecticut, Vermont, and Rhode Island.
- Ascentae, a U.K. distributor specializing in workplace technology solutions, has a new distribution agreement with PTZOptics. This strategic partnership broadens Ascentae's range of workplace solutions designed to improve outcomes across meeting and learning environments.
Keynote Speaker Announcements for CEDIA Expo 2024
- Barry Sonnenfeld will serve as the Keynote speaker at CEDIA Expo 2024. Sonnenfeld, a renowned film director and producer, will take the stage to deliver a keynote that promises to be a highlight of the event, discussing the critical role of home theaters in delivering an unparalleled cinematic experience.
Sources
- Kramer Acquires ZeeVee
- Kramer Acquires ZeeVee: What This Means for AVoIP
- Kramer Acquires ZeeVee: A Look at the Expanded AVoIP Portfolio
- Kramer's acquisition of ZeeVee not only broadens their AVoIP portfolio but also strengthens their position in the AVoIP market, enabling them to handle video, audio, and control signals over IP networks more effectively.
- The integration of technology from both companies allows Kramer to provide comprehensive, networked AV solutions that cater to diverse industries, including education, corporate, government, hospitality, esports, and medical environments.
- The expanded product range, which now includes AV over IP and digital signage solutions from ZeeVee, provides Kramer's customers with a more robust, integrated, and scalable AV solution for various applications, making complex AVoIP solutions more accessible and customizable.
