Sony's Lens of the Year triumphs at the EISA Awards
2025: A Golden Age for Cameras as EISA Awards Celebrate Innovation
In the vibrant world of photography, 2025 has proven to be a remarkable year, with a wealth of hardware highlights demonstrating a golden age of cameras. The European Imaging and Sound Association (EISA) Awards, one of the most prestigious accolades in the tech world, recognised this by honouring several outstanding products across various categories.
The awards, bestowed by 56 specialist magazines, websites, and social media commentators from 29 countries, showcased the crème de la crème of the photography industry. Among the winners, Sony emerged as a frontrunner, securing multiple awards across different categories, including the coveted Lens of the Year.
Sony's Dominance
Sony's FE 50-150mm F2 GM was named Lens of the Year, while the FE 28-70mm F2 GM received the title of Best Standard Zoom Lens. The FE 85mm F1.4 GM II was recognised as Best Portrait Lens, and the FE 16mm F1.8 G earned the accolade of Best Ultra-Wide Angle Lens.
Nikon, Tamron, and Canon's Recognition
Nikon, Tamron, and Canon also received recognition. Nikon's Nikkor Z 50mm f/1.4 won Best Buy Lens, while the Nikkor Z 28-135mm f/4 PZ earned Best Photo / Video Lens. Tamron earned two lens awards for their superzoom and macro lenses, with the 28-300mm F/4-7.1 Di III VC VXD (Model A074) being named Superzoom Lens and the 90mm F/2.8 Di III MACRO VXD (Model F072) being honoured as Macro Lens. Canon's RF 50mm F1.4L VCM was recognised as Best Standard Lens.
Sigma's Notable Mention
Sigma's 300–600mm f/4 DG OS | Sports lens also received recognition, although a specific EISA lens award title was not listed in the results.
Fujifilm's Achievement
Fujifilm won in the camera category with the GFX100RF, although no lens category winner was found in the data.
Kalum Carter's Contribution
Amidst this flourishing landscape of photography, the work of Kalum Carter continues to shine. A photographer, filmmaker, creative director, and writer with over 10 years of experience in visual storytelling, Carter emphasises the power of visual storytelling and fosters an appreciation for the impact of photography. Carter focuses on photography books, curation, and photo editing, and has a deep understanding of both contemporary and historical works. In addition to his creative pursuits, Carter writes about photography and filmmaking, conducting interviews with industry professionals, showcasing emerging talent, and offering in-depth analyses of the art form.
As we move forward into the future, the advancements in modern optics, such as those showcased by the EISA Awards, promise to enhance the performance of cameras, making them sharper, faster, and more capable than ever. With innovators like Kalum Carter and the groundbreaking technology of companies like Sony, Nikon, Tamron, Canon, and Sigma, the future of photography looks brighter than ever.
For those seeking to explore the best Sony lenses and the best lenses for portraits, digital camera guides are an excellent resource. Whether you're a seasoned professional or a budding enthusiast, these awards serve as a testament to the exciting possibilities that lie ahead in the world of photography.
