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Sports services provider Sporting Solutions has reached a deal with NE Group for Managed Trading Services.

Business collaboration announced: NE Group, a notable B2B iGaming software provider, teams up with sports betting technology company Sporting Solutions. Details of the agreement remain undisclosed.

B2B iGaming software provider NE Group enters a fresh alliance with sports betting tech company...
B2B iGaming software provider NE Group enters a fresh alliance with sports betting tech company Sporting Solutions, outlining partnership details.

Sports services provider Sporting Solutions has reached a deal with NE Group for Managed Trading Services.

In an exciting move for the B2B iGaming industry, NE Group, a top player in the field, has teamed up with sport betting tech provider, Sporting Solutions. Under the terms of the agreement, NE Group will integrate Sporting Solutions' odds and risk management solutions across all sports.

This collaboration opens up a world of benefits for operators on NE Group's sportsbook platform. They'll now have access to Sporting Solutions' Odds Services + and the innovative Bet Decisions Engine. This combination offers end-to-end automated risk management, improving operator profitability by dynamically adjusting betting limits and offering bespoke odds tailored to players' profiles and live liabilities.

Imran Bukhari, CEO at NE Group, expressed his enthusiasm, stating, "This partnership will empower our continuous quest for helping users. Sporting Solutions' proven track record and leading risk management tools will give our customers a significant edge over their competitors."

Will Fyler, Commercial Director at Sporting Solutions, shared his excitement, saying, "OS+ is a product that boosts operators' margins, and we're thrilled that NE Group will harness our pricing, risk management, and notably our new bet decisions engine, offering a comprehensive managed trading solution."

Odds Services + and Bet Decisions Engine: A Powerful Combination

The Odds Services + product provides sportsbooks with a wide variety of pre-match and live odds, ensuring competitiveness and engaging customers with up-to-date offerings. Meanwhile, the Bet Decisions Engine uses advanced algorithms and machine learning models to optimize betting strategies, manage risks, and speed up operational efficiency.

Together, these powerful tools enhance product offerings, improve operational efficiency, provide a competitive edge, and drive data-driven insights for smarter business decisions, ultimately leading to revenue growth.

So, get ready for a revolutionized sports betting experience as NE Group and Sporting Solutions join forces to deliver precise, scalable, and market-responsive betting solutions with top-notch risk management and user engagement.

  1. NE Group and Sporting Solutions' partnership will integrate Sporting Solutions' Odds Services + and Bet Decisions Engine, offering operators bespoke odds and automated risk management.
  2. This combination of Odds Services + and the Bet Decisions Engine provides end-to-end automated risk management, improving operator profitability by dynamically adjusting betting limits.
  3. With this collaboration, NE Group's sportsbook platform operators will have access to cutting-edge technology, enhancing their product offerings and driving data-driven insights.
  4. As a result of this partnership, sports betting on NE Group's platform is poised for a revolution, offering precise, scalable, and market-responsive betting solutions with top-notch risk management and user engagement.

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