Strategies for Transforming Web Visitors into Mobile App Users and Keeping Them Engaged:
In the ever-evolving digital landscape, businesses are increasingly recognising the importance of mobile apps in enhancing user experiences and driving sales. A recent study reveals that an impressive 85% of shoppers prefer apps over mobile websites for online shopping [1]. To capitalise on this trend, converting website visitors into mobile app users requires a strategic approach. Here are some effective strategies to help you achieve this goal.
First and foremost, it's essential to leverage the high-conversion characteristics of mobile apps. Apps offer a superior user experience, leading to conversion rates that are 157% higher than those of mobile websites, particularly in retail and on-demand categories [1].
Optimising web design for conversion is another crucial step. Incorporating trust elements such as badges, customer testimonials, and social proof into your website can encourage visitors to consider your app [2]. Additionally, using urgency and scarcity messaging, such as countdown banners or limited-time offers, can motivate visitors to take action, like downloading your app [2].
Ensuring your website is optimised for mobile devices is also key. A smooth mobile experience, characterised by a simple layout and concise copy, can encourage visitors to engage further with your brand, potentially leading to app downloads [2].
A/B testing for App Store Optimization (ASO) is another powerful tool. By testing various visual elements on your app's listing page, such as icons, screenshots, and descriptions, you can determine which elements resonate best with users, helping to increase installs [3].
Making it easy for users to transition from your website to your app is also crucial. Provide clear calls-to-action (CTAs) and highlight the benefits of using the app, such as exclusive features or rewards [5].
Incentivising app usage is another effective strategy. Offer incentives such as exclusive content, discounts, or loyalty points to encourage users to download and use your app regularly [6].
Continuous monitoring and analysis of conversion rates are also essential. Use data to refine your strategies and improve user engagement [7].
As user spending on app stores is set to increase by 92% in 2022, the mobile app industry plays a significant role in the success of online businesses. People view 4.2x more products per session within apps compared to mobile sites, and mobile app users spend an average of 201.8 minutes per month on shopping, compared to website users who spend 10.9 minutes per month [2].
Building a mobile-friendly website is the first step towards attracting mobile users and turning them into loyal visitors. Businesses often complement their websites with mobile apps and promote their brand on platforms like social media and marketing networks. Redirecting web traffic towards a mobile app can turn visitors into regular customers [10].
Offering app-only deals, such as welcome offers, gift coupons, discounts, and loyalty points, can tempt users to download the app [11]. Ensuring the app provides an amazing and smooth user experience is crucial to prevent users from abandoning it immediately [12].
Enable guest browsing and checkout to let customers sign up for the app at their convenience [13]. Send push notifications and emails with download links for the app to existing visitors and customers [14]. Keep the app consistent in terms of performance and experience with the existing website themes, aesthetics, etc. [15].
A 5% increase in customer retention can result in a profit increase between 25-95% [16]. Adding prominent links to app stores on the website encourages visitors to download the mobile app [17]. Creating a WordPress app for a WordPress website can increase chances of growth and open opportunities [18].
Lastly, creating retargeting ad campaigns can encourage existing or lapsed customers to download the Android or iOS mobile app [19]. Pick simple and consistent CTAs for promoting the app on social media, the website, or through ad and marketing campaigns [20].
By implementing these strategies, you can effectively convert website visitors into mobile app users, enhancing engagement and retention, and driving the success of your online business.
[1] Statista (2021) [2] Forbes (2020) [3] AppMySite (2021) [4] App Annie (2020) [5] Appcues (2021) [6] Business Insider (2021) [7] Google (2021) [8] Business Insider (2022) [9] Statista (2021) [10] Mobile Marketer (2020) [11] Appcues (2021) [12] UX Collective (2020) [13] Forbes (2020) [14] AppMySite (2021) [15] UX Collective (2020) [16] Bain & Company (2018) [17] Forbes (2020) [18] AppMySite (2021) [19] Business Insider (2021) [20] Appcues (2021)
Incorporating the suggestion of exclusive features or rewards into your website, just like offering incentives such as discounts or loyalty points, can motivate visitors to download your mobile app, leveraging the high conversion rates of mobile apps for finance, retail, or lifestyle industries. Continuously monitoring and analyzing conversion rates can help you refine your strategies and improve user engagement, like tracking the success of technology-driven solutions such as retargeting ad campaigns or guest browsing and checkout features.
