Taco Bell Introduces a Daring New Version of its Popular Baja Blast Beverage
Taco Bell is set to shake up the beverage and dessert landscape with its upcoming releases in 2025. The fast-food giant has teased a number of exciting offerings, including the highly anticipated Baja Midnight drink and a range of innovative desserts.
Baja Midnight: A Twist on a Classic
On August 14, 2025, Taco Bell will launch Baja Midnight, a new permanent Baja Blast flavor with a passionfruit twist and a dark purple hue. This new drink expands on the classic tropical lime soda, offering a refreshing twist to the beloved beverage. Baja Midnight is part of Taco Bell’s beverage growth strategy and is expected to be a cornerstone of the Taco Bell experience, according to Taylor Montgomery, Chief Marketing Officer at Taco Bell.
Baja Midnight will be available in fountain-style and frozen, with the frozen version offered as a limited-time offer. Taco Bell Rewards Members can get a medium Baja Midnight for free on August 15 when they spend $5 or more in the Taco Bell app.
Refrescas Beverage Lineup: Non-Alcoholic, Fruity Agua Refrescas
In addition to Baja Midnight, Taco Bell will also introduce a Refrescas Beverage Lineup. These non-alcoholic, fruity Agua Refrescas are made with real freeze-dried fruit and green tea caffeine. The lineup will include three flavors: Strawberry Passionfruit, Dragonfruit Berry, and Mango Peach. These beverages are compared to mocktails and are priced around $3.99.
Innovative Desserts for 2025
Taco Bell is not just focusing on drinks; it's also shaking up the dessert scene. The test kitchen is slated to roll out two new dessert offerings during 2025. The first is the Milk Bar Birthday Cake Churros, while the second is the Ube Strawberry Cookie. The Ube Strawberry Cookie is filled with vanilla-flavored ube cream and strawberry pieces, topped with sprinkles.
Another dessert making waves is the Dulce de Leche Cinnabon Delights, which features bites filled with gooey dulce de leche cream rolled in cinnamon sugar. This dessert was released nationwide on July 31, 2025.
Positive Reactions from Fans
The reactions from fans have been overwhelmingly positive and enthusiastic, especially around the Baja Midnight drink and the new Refrescas lineup. Many are excited for the permanent addition of the Baja Midnight flavor and the innovative non-soda beverages. The creative new desserts like the Ube Strawberry Cookie and the Dulce de Leche Cinnabon Delights have also generated buzz for their unique flavors.
Food influencer Zach from @SnachwithZach praised the next gen BAJA BLAST as a "purple oasis of flavor bliss." One Redditor shared that they had tried the Mountain Dew Baja Blast Pie and found it better than expected. Taco Bell fans have a strong affinity for the classic Baja Blast flavor, with one fan describing it as "like getting a coke from McDonalds... better from the restaurant than it is buying from a store."
With these exciting new offerings, Taco Bell is poised to continue its reign as a favourite among fast-food lovers. Whether you're a fan of the classic Baja Blast or excited to try the innovative new drinks and desserts, 2025 is shaping up to be a delicious year for Taco Bell customers.
[1] Taco Bell Newsroom [2] Business Insider [3] Thrillist [4] Fast Company [5] Delish
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