The modern era witnesses innovative strides in digital technology within evangelical churches and spiritual organizations.
In a groundbreaking event organized by the Evangelical Council of Madrid, Indigitous, and the Lausanne Movement, Christian ministries from around the world gathered in Incheon, South Korea, to discuss the role of technology in expanding the message of Jesus and training disciples. The event, which also took place online via Zoom, was a testament to the growing influence of digital tools in ministry work.
One of the main emphases at the Lausanne global congress was to "embrace digital" as a tool for good and mission expansion. Pastor Fran Quesada emphasized the importance of reaching young people "where they are," and that involves the use of technology and social media. This generational shift in how media ministry is carried out was described as a "new media anointing," fostering innovative and Spirit-led use of platforms like Facebook and others to spread the gospel beyond traditional ministry settings.
Jorge Munoz explained the usefulness of a digital marketing strategy for promoting an event or project. Ministries are increasingly leveraging AI automation, digital media strategies, and social media platforms to enhance disciple-making, optimize ministry efficiency, and expand global gospel reach. Agentic AI, which autonomously performs tasks by integrating various AI services, is seen as having great potential to transform ministry efforts by automating routine processes and enabling ministry leaders to focus more on strategic outreach.
Ministries are also using AI tools for content creation and dissemination. For example, pastors use AI-driven services like Logos Sermon Assistant and Pulpit AI for sermon preparation, clipping sermons for social media, and creating study materials. Digital Scripture Engagement campaigns benefit from AI and data analytics to not only distribute Scripture online but also track and optimize how effectively individuals engage with it, focusing on transformative spiritual experiences rather than just access.
However, digital tools were discussed as experiencing growth and empowerment, but still falling short of the warmth of personal interaction. Aitor de la Cámara presented the development of two Apps for prayer and biblical meditation, while Andy Wickham from Pontea introduced El Cafetal, a podcast of interviews helping people ask relevant questions about faith. These initiatives aim to bridge the gap between digital and personal interactions, providing a sense of companionship and friendship during the event.
Despite the emphasis on technology, the event also highlighted the importance of using it wisely and not burdening people in the transition. Daniel Gomez emphasized this point, reminding everyone that technology should be a tool to serve, not a burden. The Seoul Declaration, a theological document reflecting on mission for the church worldwide, has a specific section dedicated to technology, underscoring the need for spiritual intentionality and cultural sensitivity in its use.
The event, which had around 50 participants in person and another ten connected via Zoom, was not just a discussion on the potential of technology but also a celebration of its impact. Mateo, a young content editor, shared his testimony of God's faithfulness and developing platforms to connect with young people on social media. Liz Léon presented a digital animation project from Argentina, Biper and his friends, which has millions of subscribers. These testimonies serve as reminders of the power of technology in spreading the gospel and making disciples.
In conclusion, the Lausanne global congress in Incheon, South Korea, was a significant step forward in the integration of technology in Christian ministry work. By leveraging AI automation, digital media strategies, and social media platforms, ministries are positioning technology as a key accelerator for the Great Commission while maintaining spiritual intentionality and cultural sensitivity.
Artificial intelligence, such as the Logos Sermon Assistant and Pulpit AI, is being utilized by ministries for sermon preparation, social media content, and study materials, signifying a shift towards technological innovation in spreading the gospel. Moreover, digital tools are being applied not only for mass distribution of Scripture but also to optimize engagement and spiritual experiences, demonstrating their potential for enhancing ministry work.
