TikTok Brings Shop Feature to U.S. for Seamless In-App Purchases
TikTok is expanding its e-commerce platform, TikTok Shop, to the U.S. The company has started inviting select American businesses to participate, marking a significant development after successful trials in the UK and Southeast Asia.
TikTok Shop allows users to shop directly within the app, a feature previously unavailable in the U.S. The platform is currently in its testing phase, with invitations extended to U.S. businesses based on unspecified selection criteria.
In other regions, live streamers have been directing shoppers to third-party websites for purchases. Now, American users can enjoy a seamless shopping experience, buying products without leaving the app. TikTok has expressed enthusiasm about the new commerce opportunity, aiming to support businesses of all sizes.
TikTok Shop's U.S. launch is underway, with select businesses invited to participate. The platform aims to provide a convenient shopping experience for users and support businesses of varying sizes. As the testing phase continues, more details about selection criteria and features are expected to emerge.
