Title: Dolby's Vision for 2025: Transforming Your Vehicle into a Mobile Cinema
In the recent past, Dolby has struck collaborations with various automobile manufacturers, intending to bring Dolby Atmos surround sound to vehicular systems. Now, the tech giant aims to take the experience to another level by incorporating Dolby Vision. At the CES 2025, Dolby announced its association with Samsung Display, aiming to bring this HDR technology to cars worldwide.
But the question lingers - what's the purpose of HDR in an automobile's infotainment system? Isn't watching videos while commuting an uncommon activity?
To elaborate, Dolby Vision offers advanced HDR technology, delivering vibrant colors that truly stand out on displays. Currently, this technology has found its place in devices such as the OnePlus 13 and Vivo X200 Pro for a more engaging visual experience. Now, Dolby Vision is set to make its entry into automobiles.
Worth it? The Debate Around Dolby Vision in Cars

Last year, experiencing Dolby Atmos in a car was predictable, offering an immersive audio experience while listening to music on the go. However, the concept of Dolby Vision in-car demonstration was novel, leaving me perplexed. I couldn't quite grasp the rationale behind it. Yet, the experiences with Dolby Vision Atmos in the Li Mega changed my mind. I can't deny the appeal of it and believe others might share the sentiment.
There are valid reasons open to consumers for the inclusion of Dolby Vision in their vehicles. It isn't merely meant to offer a better view of the dashboard with enhanced contrast and colors; rather, it aims to create a TV-like viewing experience within car interiors.
For instance, when your partner goes for a quick grocery run, and time extends beyond expectations, you no longer need to entertain yourself with a small smartphone screen. Instead, you can enjoy your favorite content on the infotainment system.

However, concerns arise. Questions like whether it's feasible to watch content when the vehicle is in motion and whether the experience remains consistent across different models come to mind.
Dolby clarifies that automakers possess the liberty to regulate the settings on whether content can be viewed while in motion on the infotainment system. The outcome may vary due to several factors, including:
- Manufacturers can adjust the Atmos sound experience based on the number of speakers they utilize. Likewise, the Dolby Vision display quality could differ based on factors like display size, reflectivity, and the number of screens in the vehicle.
- Dolby ensures that the same tuning can be applicable to LCDs, although the shopper might still experience different results depending on these factors.
In response to Dolby's announcement, automobile enthusiasts are now eagerly anticipating the integration of Dolby Atmos with Dolby Vision in vehicular systems. This innovative partnership promises to deliver not only immersive audio but also stunning visuals, transforming the in-car entertainment experience.
Furthermore, Dolby Vision's advanced HDR technology, already popular in smartphones like the OnePlus 13 and Vivo X200 Pro, will now extend its reach to car infotainment systems, offering a cinematic viewing experience on the go.