Top 10 WooCommerce Marketing Plugins to Dominate 2025
In today's competitive e-commerce landscape, it's crucial to have the right tools to boost conversions and engage customers effectively. Here are some top-performing WooCommerce remarketing plugins that can help you achieve just that.
1. ReferralCandy
ReferralCandy focuses on automated referral marketing, turning your customers into brand advocates by rewarding them for referrals with cash, discounts, or gifts. This plugin offers real-time tracking of referral links, customizable referral emails/popups, and seamless WooCommerce integration. It's an ideal choice for creating viral referral campaigns to increase word-of-mouth traffic and customer acquisition with minimal manual effort [1].
2. Mailchimp for WooCommerce
Mailchimp for WooCommerce syncs your WooCommerce customer and purchase data to Mailchimp for targeted email marketing and automation. It enables abandoned cart recovery, personalized product recommendations, post-purchase follow-ups, and segmentation based on customer purchase behavior. Additionally, it supports Facebook, Instagram, and Google remarketing ads to convert visitors into buyers, with detailed marketing performance analytics [3].
3. WooCommerce Conversion Tracking
WooCommerce Conversion Tracking is a powerful tool for tracking key customer interactions and conversions across multiple advertising platforms (Facebook, Google Ads, etc.) automatically once installed. It supports both standard and custom events like purchases, add-to-cart actions, and newsletter sign-ups. Moreover, it provides detailed reports to optimize advertising campaign performance and ad spend [5].
While Firepush is a strong option for reminder apps using SMS, email, and push notifications to boost Shopify conversion rates, it is not directly confirmed as a WooCommerce plugin in the search results and is more Shopify-focused [2].
Other Notable Mentions
1. Conversios.io
Conversios.io is a plugin that manages Google Ads, remarketing tags, and Shopping Feeds within WooCommerce. It supports both standard and dynamic remarketing with Google Ads, making it easier to target users who have browsed or added products to the cart [4].
2. AdRoll
AdRoll is a dedicated remarketing platform that works with WooCommerce, allowing retargeting campaigns across web, email, and social channels with advanced AI-powered personalization. Its key features include cross-channel retargeting (email + web), dynamic ads based on user behavior, AI-driven product recommendations, and easy WooCommerce integration [6].
3. ShopMagic
ShopMagic is an automation plugin for WooCommerce that specializes in email-based remarketing. It helps re-engage customers with follow-up emails, product review requests, and abandoned cart recovery [7].
4. PixelYourSite
PixelYourSite is a plugin for managing tracking pixels on WooCommerce stores, supporting Facebook Pixel, Google Ads conversion tracking, and more. Its key features include WooCommerce-specific event tracking, easy pixel setup and configuration, and GDPR compliant settings [8].
5. Omnisend
Omnisend is an omnichannel marketing automation platform that integrates with WooCommerce, enabling personalized emails, SMS, push notifications, and more. It drives repeat sales through abandoned cart reminders and post-purchase follow-ups [9].
Pricing for each plugin varies. ReferralCandy, ShopMagic, and PixelYourSite's Pro versions start at $69/year, $150/year, and $150/year, respectively. Conversios.io's premium plans start at $29/month. AdRoll's pricing is usage-based, while Omnisend's paid plans start at $16/month [1][3][5][7][8][9].
In summary, for WooCommerce stores aiming to boost conversions and engagement, ReferralCandy stands out for referral marketing, Mailchimp for WooCommerce excels at email automation and multichannel remarketing, and WooCommerce Conversion Tracking is key for performance tracking and campaign optimization across ad platforms [1][3][5].
- Incorporating technology into the marketing mix can help WooCommerce stores achieve more efficient finance management by automating tasks such as product recommendations and abandoned cart recovery, as seen with Mailchimp for WooCommerce.
- To enhance a lifestyle-oriented online business, WooCommerce plugins like AdRoll offer advanced AI-powered personalization for retargeting campaigns across various channels, aiming to boost sales by catering to individual customer preferences.
