Two individuals, identified as eprimo and net start, have activated a combined sale offering, referred to as balcony-PV-offensive. This sale involves the application of two reductions on a single item.
In a significant move towards promoting sustainable energy solutions, eprimo GmbH, Germany's largest green energy discounter, has partnered with food retailer Netto Marken-Discount to offer balcony solar power stations to households nationwide. This initiative, open until August 31, 2025, is aimed at making solar power more accessible and affordable for a wider range of households, including renters.
According to Dirk Müller, Chief Commercial Officer of eprimo, the partnership represents a strategic collaboration between two large brands aimed at broadly promoting sustainable energy solutions. More information about the strategy and insights of this unusual cooperation can be found in a W&V (Werben & Verkaufen) article dated July 30, 20225[1]. However, accessing the article requires a subscription.
New customers of eprimo will receive a Netto voucher worth up to 200 euros for a plug-and-play mini PV system from Netto's online shop. These vouchers are part of the green electricity contract for new eprimo customers. More information about the partnership between eprimo and Netto Marken-Discount for offering balcony solar power stations to new eprimo customers can be found in the aforementioned W&V article[1].
Katja Steger, CEO of eprimo, states that the partnership with Netto aims to make affordable, high-quality solar systems an everyday item for more people. The initiative is part of eprimo's current solar campaign, which is designed to make photovoltaics more affordable. Households can find affordable solar solutions in Netto's online shop, which become more attractive with eprimo's vouchers.
This initiative encourages households to produce their own clean energy, contributing to a more sustainable energy mix. The goal of this partnership is to make solar power more accessible, especially for people living in rental apartments who may not have the possibility to install large solar systems on rooftops. Offering balcony solar power stations with a voucher program helps expand the usage of solar energy by enabling these renters to generate their own clean electricity easily.
For full details on the marketing strategy, customer targeting, and the broader mission to democratize solar energy access via this collaboration, the W&V article is the most authoritative source currently available[1]. However, general voucher and discount sites do not provide detailed information about the eprimo-Netto partnership specifically[2].
Customers can reach the press contact for this campaign, Roman Zurhold, at 0 69 / 69 76 70-353 or [email protected]. More information about the campaign can be found at www.eprimo.de/netto.
[1] W&V (Werben & Verkaufen), dated July 30, 2025. [2] Various general voucher and discount sites.
- Customers who sign up for eprimo's green electricity contract will receive a Netto voucher for smart-home-devices, such as plug-and-play mini PV systems, which can be purchased from Netto's online shop.
- With the eprimo-Netto partnership, smart-gadgets like solar power stations become more accessible and affordable for a wider range of households, particularly renters, aiming to make them an everyday item for more people.
