Facial recognition — Technology

UK moves closer to digital ID certainty with Data (Usage and Access) Bill's approval

Upon receiving Royal Assent, the DAU Bill solidifies the legal basis for the creation of the Office for Digital Identities and Attributes (OfDIA).

, and Administrator

2025 June 14 . 4:04 PM

1 min read

With Royal Assent granted, the DAU Bill sets the foundation for the creation of the Office for... — With Royal Assent granted, the DAU Bill sets the foundation for the creation of the Office for Digital Identities and Attributes (OfDIA), a new legal entity.

UK moves closer to digital ID certainty with Data (Usage and Access) Bill's approval

Hitting the Green with a Digital twist: US Open's new facial recognition tech

Facial recognition tech is stepping onto the fairway, with rumors swirling about the US Open's potential deployment. While the nitty-gritty of the plan is still under wraps, facial recognition is gaining traction in the sports world to amplify fan experiences and bolster event management.

Take the LA Clippers, for instance, who use facial recognition to elevate fan encounters, enjoyment, and personalize their arena experiences - a concept that could easily translate to various sports scenarios, even including golf tournaments.

Here's a lowdown on the expected impacts of facial recognition in sports:

The Impact of Facial Recognition in Sports

A Game-changing Fan Experience: Keeping the spectators in mind, facial recognition can enable warm welcomes, tailored interactions, and boost overall enjoyment for the fans.
Ramped-up Security: By pinpointing potential hazards, it assists in identifying crooks and monitoring behavior, thus ensuring a safer environment for everyone involved.
Data-driven Decisions: The tech can garner precious insights on spectator tendencies and preferences, allowing for more precise marketing strategies and venue modifications.
Privacy Predicaments: The implementation of facial recognition brings privacy matters to the forefront, as it involves the capture and storage of biometric information that might not sit well with all attendees.
Smoother Processes: Facial recognition has the potential to revolutionize entry and re-entry procedures, potentially minimizing queues, and streamlining event operations efficiencies.

If the US Open decides to hop on this tech wave, it could signify beefed-up security, improved fan engagement, and a treasure trove of data for organizers. However, a delicate balance must be struck to meet privacy and ethical obligations.

The US Open's potential deployment of facial recognition technology could signify a shift towards a more personalized fan experience, enabling tailored interactions and boosting overall enjoyment for spectators. Additionally, this technology, powered by artificial-intelligence, could strengthen security measures by identifying potential hazards and monitoring behavior, ultimately ensuring a safer environment.