Upgraded Underwater Imaging Gear Unveiled for 2020
In the world of underwater photography, the annual DEMA (Diving Equipment & Marketing Association) trade show is a much-anticipated event. Held in Orlando, Florida, in 2019, this event brought together industry professionals and enthusiasts alike, promising a showcase of the latest innovations in the field.
This year was no exception, with a host of new products and technologies on display. Kraken Sports, for instance, unveiled the Kraken Strobe, a compact and powerful light source with a guide number of 24 and capable of 800 full power cycles at full charge. Another exciting announcement came from Kraken Sports, who revealed they were developing an aluminum housing for the Olympus TG-6 camera, featuring a bayonet system for easy lens switching.
SeaLife took the stage with the release of the Sea Dragon 5000 light, replacing the Sea Dragon 4500. Light & Motion showcased the Sola Video Pro 15,000, a professional underwater video light with an impressive 15,000 lumens of continuous light. Sea & Sea presented a range of new offerings, including the Sea & Sea YS-D3 Strobe, a Universal Dome Port, a Sony A7R IV MDXL Housing, and upgraded Solis strobes.
One of the highlights of the show was the unveiling of the SeaLife Reefmaster RM-4K Video Camera, a compact video-oriented camera capable of shooting 4K@30fps. Kraken Sports also introduced a new version of the Solar Flare Mini, with a higher lumen output of 12,000.
Optical improvements were also a focus at the event. Nauticam showcased the Nauticam WACP-2 and the Nauticam WWL-C, two new optics, and new housings for the BMPCC 6K, Panasonic S1H, ZCAM E2, and more. Aquatica introduced new housings for the Nikon Z6/Z7 and Sony A7R IV cameras.
Isotta made a splash with the announcement of the RED 64 strobe, boasting a guide number of 64 and other advanced features. The new Kraken Snoot Light, a 1000 lumen snoot light with an optical condenser, was another optical innovation that caught the eye of many attendees.
Ikelite showcased new gear including a new strobe, a Sony A7R IV housing, and an Ikelite TG-6 Dome Port for FCON-T02 lens. Fantasea, meanwhile, focused on its vacuum safety system and incorporating it into its product line.
The innovations showcased at DEMA 2019 point towards a bright year for underwater photography in 2020. Expect advancements in compact underwater camera housings compatible with mirrorless cameras, enhanced underwater strobes and lighting systems, integration of AI and smart features for subject tracking and automatic exposure adjustments underwater, and improvements in underwater video capabilities, such as 4K resolution and higher frame rates.
While the specific new products or technologies introduced at DEMA 2019 for 2020 were not found in the search results provided, official DEMA press releases, dive industry publications, or camera manufacturers’ announcements from late 2019 would be the best sources to consult for authoritative details on innovations showcased at that specific event.
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