US Auto Market Sees Marginal September Boost, Driven by Record EV Sales
The automotive market in the US is expected to see a marginal increase in new-car deliveries in September 2025, driven by record electric vehicle (EV) news sales. The seasonally adjusted annualised rate (SAAR) for total new-vehicle sales is projected to be 16.2 million units, with the electric vehicle (EV) retail share reaching 12.2%.
Tesla continues to dominate the EV market, holding a 38% share of sales as of August 2025. Meanwhile, the average used-vehicle price is trending towards $29,668, up $739 from a year ago. Total new-vehicle sales are projected to reach 1,232,200 in September 2025, a 0.1% year-on-year increase. Buyers are increasingly opting for extended 84-month loan terms, expected to account for 11.0% of finance sales this month.
The average monthly finance payment is on track to reach $756 in September 2025, the highest on record for that month. The average new-vehicle retail transaction price is expected to reach $45,795, up $1,310, or 2.9% from September 2024. Notably, the share of new-vehicle buyers facing negative equity is projected to hit 25.9% in September 2025, up 1.5pp from the previous year. New-vehicle retail sales are projected to reach 1,031,400, a year-on-year upswing of 0.4%.
In summary, September 2025 is expected to see a marginal increase in new-car deliveries, driven by record EV news sales. While prices continue to rise, both for new and used vehicles, buyers are adapting with longer loan terms. The market is also seeing an increase in buyers facing negative equity. These trends suggest a complex and evolving automotive landscape in the US.
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