Virtusa Makes Strategic Purchase of Sincera Company
In a strategic move to enhance its offerings for the telecom and media sectors, Virtusa has announced the acquisition of Sincera Technologies, a specialist in digital transformation for the telecommunications industry.
Sanjay Jain, CEO of Sincera, is optimistic about the combination of Sincera's proven track record in telecom transformation and Virtusa's global reach and comprehensive service offerings. He believes this union opens up new opportunities to drive innovation in the communications sector.
The acquisition primarily benefits the telecom and media sectors by accelerating AI and data transformation capabilities. This empowers Virtusa to deliver faster, more reliable, and scalable digital and operational innovations for their clients in these industries.
Key benefits of the acquisition include:
- Enhanced AI-driven telecom transformation: Virtusa can now drive AI-led solutions tailored for telecommunications clients, improving data management, automation, and operational efficiencies.
- Accelerated digital media and content delivery innovations: Virtusa leverages advanced AI and testing frameworks, bolstered by Sincera’s capabilities, to ensure flawless user experiences at massive scale for media platforms.
- Improved master data management and digital publishing: The combined capabilities help modernize legacy systems and support new digital formats and business models in the media publishing domain.
- AI-assisted engineering and orchestration: Virtusa integrates AI agents that support various stages of software development lifecycle for telecom and media clients, facilitating modular, interoperable, and flexible automation.
- Trust-ready agentic AI delivery: The acquisition supports Virtusa’s agentic AI framework for regulated and complex telecom/media ecosystems, ensuring trustworthy, scalable AI implementations aligned with strategic business goals.
Sincera's expertise includes automation, network optimization, data engineering, 5G, OSS/BSS, and blue planet. With this acquisition, Virtusa's services now include advanced telecom solutions. The integration of network consulting, data engineering, cloud, and software development strengthens Virtusa's ability to deliver transformative outcomes.
Sanjay Deshpande, North America Head of Banking, Communications, and Emerging Industries at Virtua, asserts that the communications industry is undergoing unprecedented transformation, and Sincera's specialized knowledge in the telecom sector will significantly enhance Virtusa's ability to provide industry-leading solutions to its clients.
Sanjay Jain, CEO of Sincera, expresses that the acquisition allows Sincera to leverage its telecommunications expertise with global delivery capability and reach a broader base of clients in the communications industry. The acquisition introduces methods for modernizing telecom infrastructure, including legacy systems, 5G, and edge computing.
In summary, the acquisition of Sincera Technologies enhances Virtusa's AI, data transformation, and automation capabilities, resulting in improved operational efficiency, faster innovation cycles, seamless user experiences across vast digital ecosystems, and robust AI governance in the telecom and media sectors.
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