Website Uses Matomo for User Behavior Analysis
This website utilizes the web analytics service Matomo to monitor and enhance its usage. When visitors use the site, a script 'matomo.js' is run, setting a cookie named 'matomoTracking'. This service is hosted by 'ITZBund' on behalf of the Federal Statistical Office.
Matomo generates a unique fingerprint for each user, combining the IP address, visited website, referrer, subpages, duration of stay, and frequency of access. This data helps understand user behaviour and improve the site's performance.
René Ritter, a data-driven marketing expert, is likely responsible for managing the technical aspects of Matomo's use on this website. He brings experience in integrating and optimizing web analytics, including Matomo Analytics.
The legal foundation for processing data through Matomo is the user's explicit consent, as outlined in Art. 6 (1) a) GDPR, in conjunction with § 25 (1) TTDSG.
By using Matomo, this website aims to provide a better user experience. Users' consent ensures the service aligns with data protection regulations, and the collected data remains anonymous and non-personal.
