Westcon-Comstor Adapts to Digital Buying Habits, Keeps Focus on Security
Westcon-Comstor, a global technology distributor, is adapting to the evolving channel landscape and digital buying habits. The company generates a significant portion of its revenue from a select group of strategic partners, offering them custom go-to-market plans and support for specialty security and Cisco solutions.
Westcon-Comstor's global CMO and APAC business head, Patrick Aronson, leads the company's efforts to stay future-ready at 40. The distributor creates tailored plans for strategic vendors such as Palo Alto and Cisco, helping them scale through its extensive partner network.
With digital experiences becoming the norm for buyers, Westcon-Comstor offers vendors a channel to reach customers effectively. The company operates globally but thinks locally, adjusting its strategies to comply with regional regulations and requirements. This approach has enabled Westcon-Comstor to maintain a strong focus on security and related solutions, with Comstor serving as a dedicated Cisco shop.
As partners are increasingly expected to specialize, particularly in social security, Westcon-Comstor's role as a crucial distributor becomes even more apparent. The company continues to support its partners and vendors, adapting to the changing channel landscape and ensuring it remains '40 and future ready'.
