Year of Jubilee Haul: Impressive Catch Documented in Historical Fishing Record
Fressnapf Group Celebrates Anniversary with Business Growth and Market Expansion
The Fressnapf Group, a leading player in the European pet supplies market, reported impressive financial figures for the 2019 fiscal year. The company's total sales amounted to €2.3 billion, marking a 9.7% increase, with like-for-like growth doubling at 6.1%. International markets also witnessed significant growth, with a 13.4% increase in sales, amounting to €900 million.
In its home country, Germany, Fressnapf generated €1.4 billion, a 7.5% rise. The group experienced a notable surge in its online business, with sales approximating €110 million, reporting an over 21% increase. An interesting development was the surpassing of €1 billion in sales of brands exclusive to Fressnapf, representing an almost 11% increase. The company added 68 new locations to its network of 1,630 Fressnapf and Maxi-Zoo stores in 11 European countries.
Torsten Toeller, chairman of the supervisory board of the Fressnapf Group, expressed the company's continued success, stating, "We're growing much stronger than the market, are very profitable, and continue to gain market share." He revealed plans for a comprehensive customer campaign and further digital transformation, aiming to create an ecosystem for animal lovers.
Fressnapf's commitment to animal welfare is evident in its partnership with the "Tierheimhelden" and the establishment of "Adopt-a-Pet" rooms in selected stores. The annual "Friendship connects" customer donation campaign garnered a record €1.4 million in the second half of 2019.
Due to the increasing number of employees, Fressnapf has established a "digital unit" in Düsseldorf Media Harbor to accommodate up to 40 employees, with Krefeld-Linn continuing to serve as the company's headquarters.
Fressnapf, the largest pet supply retailer in Europe with over 18,000 employees across 2,100 stores, is strategically growing its business. The company's strategic growth plan involves key changes in its executive leadership team and a refined C-Level structure to improve agility and data-driven decision-making. The aims of this strategy include strengthening its European presence, investing in innovative marketing strategies, and enhancing brand communication.
The Fressnapf Group's success in the European pet supplies market extends to finance and technology, as they plan to invest in further digital transformation to create an ecosystem for animal lovers. The strategic growth plan involves refining the C-Level structure to improve agility and data-driven decision-making, and this includes embracing technology in their business expansion.
