Yelp Introduces Joint Marketing Campaigns to Link Major Companies with Local Enterprises
Yelp's Local Co-branded Showcase Ads Offer Small Businesses Valuable Exposure
Yelp has launched a new advertising format called Local Co-branded Showcase Ads, which allows national brands to highlight their local business partners directly in Yelp search results. This innovative approach pairs national brand marketing with the visibility of trusted local businesses, creating a co-branded experience that benefits both parties.
For small businesses, these ads provide several key benefits. They offer increased visibility on Yelp search results through association with well-known national brands. Local businesses also benefit from enhanced local exposure without additional advertising costs, as they are featured by the national brand’s investment.
The opportunity to attract more customers is another advantage, as engaging formats like photo or video ads linked to the local partner can help gain attention. Example results include a significant boost in location visits, with Bilt Rewards helping restaurants see over 300,000 more visits. Local businesses have also experienced an average increase of 5.5% in Yelp business page views.
National brands have also reported cost-efficient lead generation by running these co-branded campaigns. Pepsi, for instance, has seen promising results, including a 25% reduction in cost per lead. This indicates effective marketing reach that also benefits their local partners.
In summary, Yelp’s Local Co-branded Showcase Ads offer small businesses valuable exposure and foot traffic growth by leveraging partnerships with large national brands advertising on Yelp, without additional expense to the small businesses themselves. This collaborative approach enhances local discovery while helping national brands build authentic local connections.
Participation in these ads can potentially drive new customer traffic, especially when national brands are involved. Small business owners should ensure that their offerings align with the messaging from national brands to maintain authenticity. Being featured in Yelp's Local Co-branded Showcase Ads is free for local businesses.
As the program expands, local businesses might find themselves on a new path toward greater visibility and connection with their communities. However, they need to ensure they can deliver on any expectations set by their national partners.
Yelp invites businesses to visit Yelp for Brands for more information about the advertising avenue. This strategic evolution from Yelp’s previous Sponsored Collections initiative aims to merge the capabilities of national brands with the unique offerings of local businesses. In an era where digital engagement is key, Yelp's Co-branded Showcase Ads stand to be an essential tool for small businesses eager to collaborate with larger brands.
Small-business owners can leverage Yelp's Local Co-branded Showcase Ads to gain valuable finance opportunities by partnering with national brands, as these ads offer increased visibility, enhanced local exposure, and potential foot traffic growth without additional advertising costs. Moreover, participation in these ads can help small businesses align their offerings with national brand messaging, creating an authentic local connection, which is crucial in today's digital era.
